PBR Honors Fallen Border Patrol Agent at 2017 PBR Built Ford Tough World Finals
LAS VEGAS (October 25, 2017) – During the upcoming 2017 PBR Built Ford Tough World Finals in Las Vegas, the PBR (Professional Bull Riders) will support its partners at the Border Patrol with a special ceremony as well as a financial donation through special merchandise sales.
As part of its Celebrate America initiative, which supports local charitable causes and recognizes community heroes, PBR will honor the U.S. Border Patrol during a special opening ceremony at T-Mobile Arena on Saturday, November 4. PBR will honor and remember late Border Patrol Agent Robert W. Rosas Jr. for his commitment, service, and ultimate sacrifice protecting our country. Building on the PBR’s partnership with the Border Patrol Foundation, all proceeds from the specialized Celebrate America merchandise line sold during World Finals (Nov. 1-5) will be donated to the foundation.
Throughout the 2017 season, the PBR has prominently featured veterans, active duty military, Gold Star families, local law enforcement, first responders and other heroes in its openings in addition to hosting nearly 20,000 military veterans at its events free of charge. Celebrate America has been a season-long initiative expanding on PBR’s commitment to unite our country and honor those heroes who defend it.
In July 2009, Border Patrol Agent Robert W. Rosas Jr. was responding to suspicious activity in a remote border area near Campo, California area notorious for drug smuggling when he was shot and killed. Agent Rosas began his career with the Border Patrol in 2006, as a member of the 621st Session of the Border Patrol Academy. He had been assigned to the Campo Station in the San Diego Sector after his graduation from the Academy. Agent Rosas was 30 years old at the time of his death. He left behind a wife and two children, who will be in attendance at the ceremony on the penultimate night of World Finals.
“On behalf of the Border Patrol Foundation and the men and women of the U.S. Border Patrol, especially their families, we are honored to be partnered with PBR in this noble cause.” states Ron Colburn, BPF President and Retired Deputy Chief Patrol Agent.
“We are so excited about this new partnership with PBR and look forward to continued work together in the future. Their commitment to honoring our fallen heroes is inspiring and appreciated by all of our families on the line,” said Shannon Staples, Executive Director, Border Patrol Foundation.
The Border Patrol Foundation was created to help honor the memory of U.S. Border Patrol agents and provide support and resources to the families of the agents who have been killed or seriously injured in the line of duty. In recent years, the Foundation has expanded its efforts to support Border Patrol Families for on and off duty deaths, injuries, illnesses, family medical emergencies and other special requests. These accommodations and support are available to all Border Patrol employees, uniformed or non-uniformed.
About the PBR (Professional Bull Riders)
The world’s premier bull riding organization began as a dream of 20 bull riders 24 years ago and is now a global sports phenomenon. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised PBR Built Ford Tough Series, the PBR Real Time Pain Relief Velocity Tour, the PBR Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $150 million in earnings to its athletes. In May 2015, PBR was acquired by Endeavor, a global leader in sports, entertainment, and fashion. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.